Chapter 4

I thought it was interesting how the idea of the presant started to change. The gift went from being food and drink to more material gifts. The idea that books were an ideal gift was a little hard to believe. It seems that it does make a good gift, as well as being a presant it also helped the literacy in America. It was very interesting that advertising was a big contributor in the market as early as it was. It really took off in a short couple of years. It was also interesting that even in the times of depression, gifts were still bought for your loved ones.